Zomato Rebranding to Eternal: Board Approves Name Change
Zomato is set for a rebranding to Eternal, in a changing of the guard with multiple CEOs
According to the official resolution dated February 6, 2025, it represents a shift away from Zomato being a food delivery company into a far broader ecosystem governed by Eternal, co-generating under the multiple-CEO paradigm.
Reason Behind This Name Change
- Zomato now also operates in the broader ecosystem encompassing Blinkit, Hyperpure, also launching District.
- Deepinder Goyal, founder and CEO of the company, stated the name Eternal was given to the company to separate it from its branded outsourcing following the Blinkit acquisition.
- Goyal called ‘eternal’ the statement of the company’s long-term vision and continuing improvement.
What Would Be The Future Directions Of Eternal Ltd?
For Shareholder Approval: A voting round by email to shareholders will confirm the name change.
Website/Ticker Change: New domain ‘eternal.com’ corresponds to the stock code ‘ETERNAL,’ while the erstwhile code ‘ZOMUTO’ relegates to history.
Brand Clarity: Zomato app remains within the existing name bracket, so the flow of communication on the consumer front is nurtured.
The Multi-CEO Approach of Zomato
The multi-CEO structure under Eternal Limited will be in charge of four companies.
- Zomato- restaurant and food delivery service,
- Blinkit- quick shopping,
- Hyperpure-B2B services dealing with restaurants,
- District-mixing restaurant management solutions.
What Would Be The Key Implications Of These Critical Changes?
Furthermore, This rebranding points toward an all-encompassing vision built into Zomato’s objectives, with Eternal Ltd. said to be a technology-driven commerce leader with strategies for sustainability and growth geared toward expansioning the Blinkit’s activities.
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