The real estate sector in India, especially in Mumbai, appears to be on the verge of a major transformation. After years of seeing high-end condominiums dominate the skyline and draw considerable interest from buyers. It seems that the market may be reversing course. According to recent news updates, the decline of luxury real estate demand indicates a potential shift in the preferences of buyers back to the historically neglected middle-class segment.
Dramatic Decrease in Newly Introduced Luxury Products
In Mumbai in 2025, the number of new 1BHK apartments launched was dramatically reduced to approximately 9,786 new units. This is nearly half of what was launched in earlier years. Developers seem to be shifting their focus away from producing luxury products targeted at high-net-worth individuals. It was towards the production of larger homes (2BHK, 3BHK, and even 4BHK) as a result of the pandemic.
After the pandemic, there was an increase in demand for larger units due to an increasing number of families living together. As a result of the Covid-19 pandemic. So, as such, developers targeted high-net-worth clients for their products. Since they had significant amounts of money to spend on larger homes which typically provide higher profit margins than would be realised from building smaller units for the middle-class market. At the same time, the continued increase in the cost of developing small and affordable housing products has lead to the elimination of small and affordable housing opportunities in high-urban areas.
Rising Prices are Pushing Middle Class Out of Homeownership
The shift toward luxury products has greatly increased the overall cost of real estate. The average cost of a new home in urban Mumbai has reached approximately ₹3 crore. Making it very difficult for the average middle-income earner to afford to purchase a home.
During the current housing market cycle we are entering, it can be observed that the majority of properties now available to purchase are well out of reach for all but those who fall into the “upper middle class” or higher income bracket. For example, the average cost of a 2-bedroom flat in Bhayandar or Mira Road currently falls between ₹1.30 and ₹1.50 crore. While a standard 1-bedroom flat at greater than ₹1-crore would be considered too expensive for most households. It is due to a lack of adequate services and space constraints in housing areas.
Market May Revert To “Middle Class Living”
As the trend of declining sales combined with heightened consumer anxiety regarding affordability continue to negatively impact all aspects of the real estate market. Experts predict that the real estate market will once again “go back to basics”. Developers may once again look to smaller and more affordable homes to meet real demand as many central Mumbai buyers no longer have any affordable option other than either downsize/ sacrifice home size or move out into the distant suburbs.
Demand vs Purchasing Power
The trend of developers creating smaller apartments than what are currently on the market shows that there has been an increase in demand for larger apartments. But the current situation reflects that the demand in of itself does nothing to sustain the housing market since buyers need actual purchasing power to complete the transaction. Failure to develop real shopper purchasing power at this time places significant downward pressure on the demand for luxury housing.
In addition to the negative impacts created as a result of rising construction prices, government fees and a continued decrease in the inventory of affordable housing. It will create a very difficult situation moving forward for builders and end users alike.
There is an increasing similarity between cities like Pune, Hyderabad and Bengaluru. This is regarding the lack of availability of reasonably priced homes.
Also, the next few years will show whether or not developers change direction in response to changing conditions. Or continue to be focused on the higher end of the market. If there are continuing affordability issues, a return to smaller middle-class housing could introduce another change to the market.
Presently the skyline of Mumbai still appears to represent the desire for luxury. But the demand for the material will require the need for balance. It will require consideration of both desire and ability to pay.
