
Google is taking big steps with AI search features with the debut of Gemini 2.5 Pro. A new AI business calling tool to make online searches more fun, intelligent and usable in a real-world setting.
These updates are an important piece of Google’s overall AI development. They are being rolled out in the U.S. for users of AI Pro and AI Ultra, with plans to give advanced tools to help them be more productive, handle more challenging situations and connect more intelligently with local businesses.
Gemini 2.5 Pro Now in Search
As part of a growing array of AI tools, Google has included Gemini 2.5 Pro right into search’s AI Mode. Users of Google’s AI Pro and Ultra plans. They can select Gemini 2.5 Pro from a dropdown menu in the search interface.
This was a more powerful version with support for:
- Complex reasoning
- Higher-level math
- Programming questions
- Complex descriptions with educational links
Normally, Google’s default AI model will answer general search questions. Gemini 2.5 Pro has more capabilities for users who are looking for more precision and consumer technical depth.
Deep Search: An Amazing Resource for Investigative Users
As part of the rollout of Gemini 2.5 Pro, Google introduced Deep Search. This is its most in-depth AI research capability yet.
Built using the capabilities of Gemini 2.5 Pro. Deep Search conducts multiple background searches, builds complex data sets, and delivers rich, referenced, searchable results back to you in report form.
Deep Search is primarily targeted toward power users, researchers, and professionals requiring trustworthy and organized content from the web.
Gemini 2.5 Pro and Deep Search are available now via Google Labs. So users can test and experiment with these features before public launch.
AI Can Now Make Calls to Your Local Businesses on Your Behalf
In a bold move toward agent-like artificial intelligence, Google Search has a announced a feature allowing it to make phone calls to local businesses on your behalf. Whether inquiring about prices at a local pet grooming center or inquiring about appointment hours at a dry cleaner, the AI is now able to call, inquire. It reports back a summary of the answers.
For example, when users search for things like “pet groomers near me,” Google Search will now have an option to “Have AI verify prices.”
Once a request is made, the Google AI will contact relevant businesses, retrieve their answers, and create a clean summary in Search.
This feature is available to every U.S. user. Although AI Pro and Ultra subscribers will have a little more usage allowance.
What it means for Businesses
This new feature helps make things easier for customers and enables new possibilities for local businesses. AI phone calls will help with some typical questions and lead gathering. It enables small businesses to achieve some lift in bookings and inquiries; and they don’t have to answer the phone!
Most importantly, businesses can elect to, or not to, be a part of this service within their Google Business Profile settings. This gives them complete control over how AI interfaces on their behalf.
A Leap Forward to a Truly Autonomic AI
By making this change, Google is effectively transforming Search from a resource with links to an intelligence that can take action. Whether that’s combining Gemini 2.5 Pro’s analytical capabilities, Deep Search, and phone calls from AI to influence the way people engage with both information and services is new, and fundamentally different.
In the latest updates on recent technology in India, these advancements signify a significant achievement in the practical incorporation of AI into daily digital applications.
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